Howard Buford, 50, has created LGBT-targeted advertising for companies such as JPMorgan Chase, Hyatt, and Showtime. Each year, Prime Access reports on which brands are perceived to be the most and least gay-friendly.READ»
Rashad Robinson, 30, organized GLAAD's inaugural Media Awards in Advertising in October to applaud gay-positive creative in both the LGBT and mainstream press.READ»
Cisco got one hell of a pitch man in Jack Donaghy.
Last night's 30 Rock wasn't just notable for the its usual cavalcade of shenanigans, or even the NBC in-house fun-poking (Brian Williams as a stand-up comic? Jack saying something ...READ»
It's nice that CEO Eric Schmidt feels Google has a "moral responsibility" to help reinvent the newspaper industry. But how?
Hyper-personalization might be the way, according to the Neiman Journalism Lab at Harvard, which pressed ...READ»
I hate flying! There, I said it. I dunno, maybe it’s the thought that I’m in a 95,000 pound metal tube that’s flying 35,000 feet above the ground. It just doesn’t seem right to me that something that large (and heavy) should ...READ»
Halloween happenings at Fluid Studio!
Fluid Studio pumpkins
Want to know how we spend some of our staff meeting time in October?
Carving pumpkins!
At Fluid, we are nothing if we are not creative.
So when we are ...READ»
Even as we busily plug our personal information into Facebook, the powerhouse social network is about to get a whole lot more personal. It's getting ready to link geo-location information to your actions on the social site.
The ...READ»
Recently, writing about the death of the incomparable Capt. Lou Albano, journalist Phil Reisman with The Journal News wrote: "Somebody once said that to understand America, you have to understand pro wrestling." If you're looking ...READ»
Showing just how unhip being a PC can be, Microsoft has pulled out of a prime time Windows 7 sponsorship of a special by Family Guy creator Seth MacFarlane. According to Microsoft, MacFarlane's style didn't "fit with the Windows ...READ»
New web ventures need income. But if you’re going to be 2.0, then you can’t be the advertisers’ bitch. Everyone’s so very tired of that uninvited guest, the corporation. READ»
I must confess, I really have a soft spot for anyone with a larger-than-average size forehead — myself included. So, when I received an email from a fellow bold forehead compadre, I was all ears. (Bold forehead. All ears. Get it?). ...READ»
With so many companies in the past few years talking about producing online video and other forms of "branded entertainment," I'm amazed by how people often talk about these trends as if they are new. Radio and early television was ...READ»
In the midst of a review of its advertising creative, Volkswagen is launching the media push for its next-gen GTI automobile with a single, cost-efficient marketing tool: a single iPhone app. Rather than one of the big-budget ...READ»
Should businesses and human resources departments create social media policies for employees? If so, how?
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April 15, 2009 is a day that will go down in the annals of Domino’s
Pizza history. The day started out ...READ»
Technorati's regular "State of the Blogosphere" analysis of the business is just out, and among the stats is the incredible fact that bloggers are being paid more than ever. Is it time to rethink the definition of blogging? ...READ»
My head was with reeling with all the recent white papers and prescriptive blog posts on how every brand should start twiterring or else they will cease to exist, when I landed at San diego airport yesterday. How should you advertise ...READ»
In Monday's post, I wrote about the promise for dialogue between media studies/communication academics and media/corporate communication professionals. In my experience, when media industry practitioners and academics come together to ...READ»
The Consumer-Brand Interaction cycle consists of many multi-layered
and iterative phases. This article is a conversation starter on how
experience design can help define the overall branding strategy and its
impact on each ...READ»
In his blog here at Fast Company, Faris Yakob said that the advertising industry is no more, and now there's only the communication industry. Faris is quite right that the traditional walls and boundaries are shifting. As "Director of ...READ»
